The Alternative Right in 2016: Designing A Room of One's Own
The Alternative Right in 2016: Designing A Room of One's Own
A thesis on how the far-right won "the culture war" against liberalism, through design, in 2016
Originally submitted on the date of April 1st, 2016 as a Bachelor's dissertation for the discipline of English and Communications at Rosemont College.
“I guess he'd always been Ralfi Something or Other, but he owed his acquired surname to a singular vanity. Built something like an overripe pear, he'd worn the once famous face of Christian White for twenty years—Christian White of the Aryan Reggae Band, Sony Mao to his generation, and final champion of race rock. I'm a whiz at trivia.”
-William Gibson, Johnny Mnemonic.
Designing Language: An Introduction
The ideal of “communications” as a discipline is the subject of generating human messages across culture and media. The Internet will remain as a bastion of the information age. It has defined new micro-cultures, meaning and significance with the casual person. The social network has boomed and has became mandatory in the working world. However, the internet has created isolated and semi autistic behavior. It remains a challenge to make people social from being anti-social through the internet. The concept of “design” can drastically change the perception of reality and culture. Dr. Alan Kirby wrote about this in The Death of Postmodernism and Beyond. He also extended his theory in his book, Digimodernism: How New Technologies Dismantle the Postmodern and Reconfigure Our Culture.
The argument set forth by Kirby in his book argues that the period of postmodernism is over, and with the internet, has created a new paradigm based upon extreme individualism. The ideal is that the internet user supersedes text. As Kirby states in his article, The Death of Postmodernism And Beyond,
“You click, you punch the keys, you are ‘involved’, engulfed, deciding. You are the text, there is no-one else, no ‘author’; there is nowhere else, no other time or place. You are free: you are the text: the text is superseded.” (Kirby)
This happens because of a trance, or “a desire to return to the infantile playing with toys which also characterizes the pseudo-modern cultural world.” While postmodernism was hyped on irony, the Digimodern world advocates the self. It is “the state of being swallowed up by your activity. In place of the neurosis of modernism and the narcissism of postmodernism, pseudomodernism [or Digimodernism] takes the world away, by creating a new weightless nowhere of silent autism.” (Kirby)
The future of communications and it’s discipline will take place with the influence of the internet. Higher Education will also have to be reconsider because of the Internet’s casual influence. Most millennials are retreating to the internet for advice, culture and society. Social media websites, like Facebook and Twitter, create simulacrums of society. Constantly, someone is updating their “status,” friends are checking, and becomes self-gratifying. Unlike reality, the internet provides every individual a social narrative and society to belong too. However, this will create isolated and anti-social individuals. Everyone will have an autistic point of view and can act out a personality contra to what society expects.
For example, a “furry” can learn about “Furry Fandom” culture through an internet forum. Once acted in public reality, the average person does not understand. Only the consumer (the “furry” who plays the game) will know the Furry cultural norms with access to the internet and to a certain website.
Another example is the “troll” community. The troll community largely exist on 4chan.org, an anonymous image board. Anyone can write comments and publish them anonymously. A fictional society is created online. Someone who associated as being a “troll” will learn his behavior on 4chan.org. In public, someone can identify as being a “troll.” But the definition of a troll largely is dependent upon websites visited by individuals. There is no collective culture, “in real life,” by active people. There is only the internet existing post-online, that is, read by people, and assumes that everyone in reality know that this is the “culture” online. According to Kirby’s theory of Digimodernism, internet communities rather confirm the beliefs and opinions of an individual. This in turn creates a reality that relies on the internet to make sense of a reality offline.
Design wise, the market is as well slowly adapting to the influences of Digimodernism. Such example products, like the Astrohaus Freewrite and the Korg MS-20 Mini, targeting consumers based on nostalgia of the past. As an example for writers, The Freewrite is just a portable keyboard. However, it looks like a typewriter from the 1920s. It gives the consumer the power to feel he or she is writing like Ernest Hemingway or William Faulkner. (Astrohaus) And as for music, Korg’s MS-20 Mini is an exact facsimile and replicate of their classic synthesizer, namely the MS-20. (see “MANUFACTURER PRESS RELEASE” in Work Cited) The reproduction of such an instrument would be considered obsolete or even “bad,” exactly like using a typewriter in an era dominated by computers. But consumers, millennial and previous target demographic, are looking for authenticity and yearning for this nostalgia.
The internet makes people feel authentic when finding websites to confirm beliefs and opinions with. Other people are joined together not for an authentic community, but a community which agrees with one another. This can pass as an actual experience with reality. If history follows a certain narrative (the good guys win and the bad guys lose), according to Digimodern theory, history is interpreted by an single individual and not a group of people. This is the problem with consumer and micro-cultures today. In general, this type of extreme individualism will harm the discipline of Communications. While accelerating technology plays a part in this chaos, the investment is happening with anti-liberalism, and the online subculture called “The Alternative Right,” that is challenging our postmodern world.
The following is a survey about the alternative right movement in 2016 and it’s influence in distorting and transforming popular culture as we know it.
The Beginning of The Alternative Right
As said internet cultures and technology progresses, attitudes and culture will change. It is popular within the Academic setting to have goals and agendas within learning. What if the methods of education are futile? The Internet provides more free resources than expensive material provided by an elite college. What if the influence of the internet are so significant that it can influence the whole personality of the millennial generation? So much that is written on the internet, it is not recorded for legacy.
What if the future of American culture is provided only through the influence of the internet and not in existing reality? Perhaps the concept of Jean Baudrillard’s Gulf War really didn’t happen. What if each social class of people view different websites according to their beliefs and opinions? If everyone was in the same room together, would they get along? If they could get along, would the Communications discipline provide an egalitarian theory to understand everyone’s autistic culture? What if some pseudo-cultures are more hostile than about consuming?
One such pseudo-culture is the alternative right. The alternative right is influential to an aspect of internet culture, especially those who associate with Trolls. Troll admire to cause rabble-rousing and to offend. Although, The alternative right is an internet reaction against the American liberal establishment. Instead of believing what is to be politically-correct, The alternative right wishes to create a new establishment based upon the Western world before the Age of Enlightenment. The alternative right began with nicknames like “The Dark Enlightenment” and “NRx.” The Neoreactionary movement online was a curiosity with amateur abstract philosophy and talk. The Neoreactionary movement soon suffered a depression in the late 2000s, and resurrected as “the alternative right” through the website of the same name, “Alternative Right,” in 2010.
Soon after, "the alternative right” as a political party separated from the internet magazine of the same name, and began as an internet movement going against the cultural norms of political-correctness, liberal politics, and racial issues. The movement has been labeled an “umbrella” term of the far-right according to Wikipedia (Wikipedia page). The demographics who associated with these blog circles are young, white college-age students. (Marans)
In the most situations, academia will ignore any far-leaning politics in favor of a universally education. However, within the past century, academia has became more far-left leaning in politics and ethics. The alternative right is made up of young, disgruntled, college age millennials who resist against the tyranny of political-correctness set forth by their professors.
The alternative right exchanges ideas about racism, anti-Semitism, old modernism, and bygone Western literature. The concept of a “civil rights” movement never happened, and The alternative right wishes to live in a new world where nationalism is ethical and each country belongs to a homogenous group. The movement has been called the new front for white nationalism.
The Shallows: Human Attention verse The Internet
Professor Nicholas G. Garr wrote a book, The Shallows: What the Internet Is Doing to Our Brains (2010) about the Internet’s influence on the human brain. The internet has created a psychological addiction. With social network sites like Facebook and Twitter, people are absorbed in their own world and write news about themselves. A book some time ago titled Understanding Media (1964) by Marshall McLuhan, argued that newer technologies will effect society in the future.
Carr explains,
“MuLuhan declared that the “electric media” of the twentieth century—telephone, radio, movies, television—were breaking the twentieth century—telephone, radio, movies, television—were breaking the tyranny of text over our thoughts and senses.” (Carr 1)
This “tyranny” of text was instituted by the Modernist school. The Modernist used only books for research. Only a few elites could interpreted media. With the liberation of the internet, everyone can become a Modernist. However, the computer has became somethings of necessity.
And,
“The computer screen bulldozes our doubts with its bounties and conveniences. It is so much our servant that it would seem churlish to notice that is also our master.” (4)
As Carr has also confirmed the the internet “…has been tinkering with my brain, remapping the neutral circuitry, reprogramming the memory.” (5) Carr also said, “It wasn’t just that so many of my habits and routines were changing as I became more accustomed to and dependent on the sites and services of the Net.” (16)
Most importantly, Carr “wanted to be connected.” (16) The internet has became an egalitarian service for everyone. Anyone can read material online and anyone can participate in a fictional internet culture.
Carr explains this influence further on the brain,
“While we know that our brain is an exquisitely sensitive monitor of experience, we want to believe that it lies beyond the influence of experience. …That was certainly how I felt when I began to worry about that my use of the Internet might be changing the way my brain was processing information.” (38)
Carr has been more of the advocate of the physical realm. He argues that he has felt “most strongly when I’m reading.” (5) and has felt more in control without the internet. “I started to feel generally calmer and more in control of my thoughts—less like a lab rat pressing a lever and more like, well, a human being.” (199) Carr relates his experience to the internet like a Skinner box. He constantly looks online for updates, pleasing his reward ration. Without the internet, Carr gains more control over himself than becoming dependent. However, the internet is required, mandatory tool used today, and there is no other alternative.
“The Web is so essential to their work and social lives that even if they wanted to esc ape the network they could not. …When we begin using a new intellectual technology, we don’t immediately switch from one mental mode to another. The brain isn’t binary. An intellectual technology exerts its influence by shifting the emphasis of our thought.” (199)
And,
“The boons are real. But they come at a price. As McLuhan suggested, media aren’t just channels of information. They supply the stuff thought, but they also shape the process of thought.” (6)
Carr writes that the internet has became embedded in “work, leisure, and education that defines a society and it’s culture.” (200) To consider the internet’s influence, Carr questions the future of human thinking,
“How is the way we read changing? How is the way we write changing? How is the way we think changing? Those are the questions we should be asking, both of ourselves and of our children.” (200)
The concept of Postmodernism believes that everyone should become an individual “modernist,” that everything is up to interpretation. But as Carr writes, “the price we pay to assume technology’s power is alienation.” (211) Everyone thus mocks each other, like internet trolls.
“When we go online, we, too, are following scripts written by others—algorithmic instructions that few of us would be able to understand even if the hidden codes were revealed to us.” (218)
These cultural “scripts” are a form social pressures. Online culture has recently been associated with internet “memes” or repetitive jokes online made up. These memes are commonly pictures with text on them. Jokes on the internet, like “you mad bro?” “fail” and “feels good man” come from popular websites, and passed among the troll community. The algorithmic instructions we follow online are not based just on habits, but on peer pressure and adaptation to the internet culture.
The Shallows argue the following arguments; that greater access of knowledge is not the same as greater knowledge, that an expansive access to data is not the same as wisdom, and that multitasking on a computer can be a distraction. The older generation is not familiar with the internet world. However, the younger generation that is familiar with the internet will adapt it to society and how it functions. Blog circles and forum posts will play a huge role with our society and the future of the arts.
The alternative right came from the internet. Older generations think of the internet as a distraction for social networking. The millennial generation uses the internet as a means to create culture that is a counter to mainstream society. Eventually, the millennial generation will take the place of power and create a new hegemony. Communications will take place on the internet in the future.
Social media will be the battleground of ideology. Most drama will occur through a single post. Twitter and Facebook have tried to crackdown on “Hate Speech” through their services. Mainstream media outlets will take in the account of the significance of a single Twitter post that might go against the established narrative. Ironically, at this current time in 2016, older journalist ignore these straight facts of objective truth on the internet. Public relations is still unaware of the effective influence of internet culture onto society. I ultimately believe this is a conflict between generations; the young and the old.
The Alternative Right on “Social Media”
A sudden controversy happened in mainstream media around the alternative right during January of 2016. Rick Wilson, GOP strategist, yelled a controversial remark on MSNBC news. It was the first introduction of the concept of “the alternative right” to the public.
“The fact of the matter is, most of them are childless single men who masturbate to anime,” Wilson said describing the alternative right. (Garcia)
Wilson described them as,
“The screamers and the crazy people on the all-right as they call it, you know, who love Donald Trump, who have plenty of Hitler iconography in their Twitter icons and names,” (Garcia)
Wilson, who is an orthodox conservative, fears the alternative right as a legitimate party. Odd, considering “childless single men who masturbate to anime” assumes a new level of Asian fetishism within the subculture. He fears a cultural change.
Meanwhile on Twitter, Milo Yiannopoulos, a pro-alternative right journalist, and Johan Goldberg, National Review columnist, duke out between Wilson’s wild offense. Yiannopoulos replies to Wilson that, “a party that talks like this about working-class people deserve to lose.” (Yiannopoulos)1 Johan Goldberg, who favors Wilsons criticism, replies, “it’s [a] scummy Nordic horseshoe and antisemitism.” (Goldberg)2 Milo tweets back at Goldberg, “[the] Alt right [is] defined mostly by apathy, alienation, despair, [and] defiance. Sneering from Washington types has a multiplier effect.” (Yiannopoulos)3 And back to Goldberg, “eh. That you think what defines the AltRight crowd is their ‘working class’ status is just plain weird, and I suspect you know it.” (Goldberg)4
Goldberg, who represents the conservative establishment, is also hostile against any opposition. However, the alternative right has bigger majority than the old National Review readers online. Yiannopoulos is favored by young people than the commentary of Goldberg (multiple tweets attacking Goldberg can be read than insults against Yiannopoulos). The common trend among the alternative right is to go against the mainstream narrative. This is not live on television or in the news, but alternative right media exist on the small corners of the internet. Radix Journal, an alternative aight blog and predecessor to the original The Alternative Right magazine, publishes their own story of Rick Wilson’s controversy. It is a media source that does not condemn the The Alternative Right as “childless single men.”
Andrew W. Clark, the author of the post, writes,
“Last night on the Chris Hayes show, Rubio SuperPAC advisor Rick Wilson lost it and felt the need to attack the alt-right. Almost immediately afterwards, Jonah Goldberg and many others began attacking the alt-right on Twitter. In short, the establishment now feels threatened by the alt-right.” (Clark)
Goldberg was, indeed, scared of the alternative right, for they undermine the intelligentsia of the established right. For any partisan strangers coming across this piece, an introduction is also provided for the loose term:
“The term “alt-right” was first coined by Richard Spencer, as an intellectual alternative to the dry “Conservatism, Inc.” that then passed for right-wing thought. Since then, the term has really taken on a life all its own. As others have noted, the alt-right really isn’t a political movement per se but rather a zeitgeist. The big-tent alt-right includes identitarians and archeofuturists, race realists and HBD bloggers, the European New Right (ENR), shitlords, neo-reaction (NRx) and reaction (Rx), trad Christians, neo-pagans, white nationalists, PUAs, etc. (Note, these groups are not mutually exclusive. For example, an altrighter might consider himself an identitarian and race realist.)” (Clark)
Clark provides the hashtags for the movement, “The younger alt-right is quite technologically savvy and has made many hashtags go viral.” They are such terms like, “#Cuckservative, #WhiteGenocide, #MerkelMussWeg, #NRORevolt, #ISaluteWhitePeople, #WhiteGirlsAreMagic,” and “#BoycottStarWarsVII.” Hashtags like #BoycottStarWarsVII argue that movies like Star Wars VII hates white people, because it has a “diverse” cast without any whites. And #NRORevolt is against what National Review stands for, mainly Johan Goldberg and his support for Rick Wilson.
Clark concludes that,
“Whatever happens, one thing is clear: The alt-right does not seem to be going anywhere. In fact, it seems to be growing very rapidly.” (Clark)
The Alternative Right is successful with the art of trolling. Media resources online, like The New York Times or The Washington Post, are filled with unexpected commentary under headlining articles. The comments are unorthodox, anti-liberal, and extremely racist. Commenters tend to bash against the journalist who wrote the piece. All the commenters are united with the interest of race and a hatred for liberalism.
The Alternative Right verse Political Correctness
As the media becomes more integrated with the internet, people will have to rely on the internet for news, entertainment and education. Public Relation agents are ignorant of internet culture. The dominate ideology of the liberal establishment is to make money and promote what is well received by the consumer. The millennial generation, however, no longer wants to have the same interest from the previous generations. Millennials want to restart life and civilization all over again. The Alternative Right is attracting young, white college educated students. The internet movement (and the internet itself) is contradicting American liberalism, multiculturalism, and diversity. The alternative right wants to abolish the concept of “political-correctness” through trolling.
If communications as a discipline does not acknowledge the alternative right, or any space of anti-liberalism, the movement will not die out, but will become more resistant and anti-authoritarian in the next few decades. As millennials take on positions of power, those who were influenced by the alternative right will advocate racist and nationalist ethics for society. Accordingly, then the alternative right succeeds, they will destroy all schools of critical theory; including feminism, post-colonialism, post-modernism, and the very concept of racism. (Rampell)
Communications must consider the alternative right as an audience. The old stereotype of the “neo-Nazi” is gone. Nationalism is now an ironic, popular lifestyle choice among millennials. The rise of the far-right will continue. Communications must address the phenomenon of anti-liberalism over taking the cultural norms of the boomer generation and beyond.
The Daily Stormer
Before the internet became apart of popular culture, a fringe website by the clever name of www.martinlutherking.org was born out of authenticity. Referred to as a classic bait or “hate” website, the domain name shares the name “Martin Luther King,” just like the civil rights activist. However, that is actually ran by Don Black of Stromfront.org, a white nationalist and neo-Nazi forum. Martinlutherking.org tricks young kids who are causally surfing on the internet by informing them instead about Nazi politics. It’s a trojan horse. The website provides false information and rather holds racist theories. The relevance of the website has become less influential as the online Neo-Nazi scene has flourished.
For a long time, Stormfront was the birth-place of Neo-Nazism on the internet. It has since became a cliché throughout the media and has lost interest by many. Now, a new website is attracting the older generation of Stormfront users and as well donning a new image based upon irony. The new website is called The Daily Stormer, a humorous reference on SS Stormtroopers.
From the front page, many offensive “clickbait” articles feature terminology like “Jewish Problem” and “Race War.” The titles of these article lead to immediate offenses. They include, “95-Year-Old Medic to Go on Trial for Killing Thousands of Jews,” “Detroit: Black Teachers Leave School Demanding Someone Give Them Extra Free Everything,” and “Finally, We Have a White History Month.”
The owner of the site is Andrew Anglin, self-proclaimed “neo-Nazi” in the ironic sense, but all too sincere in the written word. He started the website out his “anger against society.” His website has since superseded over Stormfront in page views and readers (Beirich). The site itself has caused much controversy, not in the political self, but as well with the alternative right itself.
Infighting and Violence in The Alternative Right
Colin Liddell, an Alt-right blogger and co-founder of the original Alternative Right website, attacks The Daily Stormer with his piece, Go Straight To Nazi; Do Not Pass Go. There is divide between the neo-Nazis and the millennials in the far-right. Traditionally, neo-Nazis have followed the tradition of George Lincoln Rockwell, founder of the American Nazi Party, and since has been associated with criminal culture. On the other hand, the alternative right scene are made up of young millennials. Sometimes eccentric journalists, like Liddell, defends the interest of the alternative right as a good cause.
Liddell calls out the Stormfront audience as a form of “Vantardism” (Retardism) or as,
“a populist mix of 4chan Nazi porn, monster truck machismo, and juvenile racist trolling that serves to repel normal people from nationalism, while ghettoizing existing nationalists ever further from the mainstream.” (Liddell)
Back at The Daily Stormer however, Anglin writes a rebuttal, Fortress Defense Saga: Greg Johnson Joins the Assault on Our Base. This piece attacks the alternative right for it’s “nice guy” mentality, incorporated by white nationalist Greg Johnson, when they should become full-blown hated-filled neo-Nazis.
Anglin argues,
“What matters is what we are doing. We are invading popular culture, we are rallying the sections of society that matter under a single banner. It is sad that we have to suffer attacks from jealous and/or confused persons who claim to support the cause of White liberation, but such is life, and a tear I have not shed.” (Anglin)
The purpose of The Daily Stormer is to invade popular culture. Anglin wants the support of young millennials who are interested in websites like 4chan. 4chan is a forum website that lets users post anonymous comments, jokes and pictures. Unlike 4chan, The Daily Stormer advocates shock-art for the purpose of political reasoning. Anglin is deliberately trying to shock mainstream audiences. The neo-Nazi scene wants to be culturally hate-filled and radical. The alternative right, which Liddell supports, is advocating White Nationalism without the neo-Nazi stain.
The Daily Stormer often begs for negative media attention as a strategy. The Los Angeles Post, back in 2015, published an article concerning Stormfront and the alternative right, titled, “What happens when a millennial goes fascist? He starts up a Neo-Nazi site.” This piece argues that The Daily Stormer is a negative influence on culture. Dylann Roof, the Charleston Church shooter, has read Anglin’s site. Roof was encouraged to be more violent after reading the The Daily Stormer. (Pearce) The Los Angeles Post acknowledges that the internet is politically motivating the millennial generation to do radical acts. At the same time, in a smaller context, The Daily Stormer is advocating violence and hatred within the alternative right to cause infighting.
It is possible that any reader can be encouraged to commit violence casually over memes and politics? Another site, similar to The Daily Stormer, takes the cue of humor and community.
The Right Stuff.Biz
One most of the most popular websites of the alternative right, post-2014, is The Right Stuff.biz. The website originally started out as a experiment by anonymous posters to attract far-right ideologies into the troll scene. Since then, the website has been attracting readers who are interested humor only than political ideology. The Right Stuff strategy is to attract a naïve and normative audiences around humor.
On the front page, a new tagline is generated ever time the page is refreshed. Such include “George Carlin is dead,” “Will to power, brah,” “Nihilism is easy to start, but hard to finish,” “Non-aggression is the triumph of weakness,” “Obedience to lawful authority is the foundation of manly character,” and, “Life isn’t fair. Sucks for you, but I don’t care.” These tagline are offensive, but not exactly in the trollish style of The Daily Stormer. It is rather cheeky, ironic, and centered around post-libertarian thought. The Right Stuff creates it own slang words and reality as a big indoor joke. They have a “lexicon” page full of esoteric slang. Some of these words are vital to the alternative right diatribe.
Some lexicon words include,
CUCK: Short for "Cuckold." A Cuckold is a man who is unknowingly raising his wife's lover's children as his own. Cuck is in general an epithet for a weak man, and a decent substitute for “faggot.” (TRS Lexicon)
DINDU NUFFINS: An obviously guilty black man. See: Mike Brown, Trayvon Martin. A phonetic spelling of what it sounds like when a Basketball American attempts to say the phrase "He didn't do nothing!”… (TRS Lexicon)
NAxA/LT: “Not All x Are Like That!” The conditioned egalitarian response, meant to deconstruct any statement that would challenge the postmodern ideology (*and there are a lot of them*). Seriously, how dare you try and stand against freedom and enlightenment… To argue against the modern mind’s autistic and atomistic “individuality” is to have a complete inability to see a forest for the trees… (TRS Lexicon)
These funny words held by the alternative right are actually quite intellectual. The Right Stuff believes in Antonio Gamsci-style ideology before activism (as such is an example of existing only on the internet). This in the alternative right is called “Metapolitics,” or what is the politics of thought and how it can influence popular culture. By changing the thought and philosophy of society, far-right ideologies will become attractive to mainstream audiences. Out of criticism, a typical neo-Nazi over at The Daily Stormer is often called a “LARPer” by The Right Stuff lexicon.
By definition to their lexicon,
LARPing: "Live Action Role Playing." In the TRS sense, it refers to someone agitating for impossible political reforms. Subject to overuse. Tread lightly. We all LARP to some extent.” (TRS Lexicon)
The term LARPing is a derogatory term. Metapolitcs is about changing society. If the alternative right is to succeed, they have to attract a higher intellectual audience. There is a divide between those who “roleplay” a desire, and those who authentically mean their political stance.
The Right Stuff also runs an independent radio program. Their most famous program is The Daily Shoah, a pun off the comedy show, The Daily Show. The Daily Shoah is extremely offensive and against all norms of political-correctness. The show is a weekly three hour event that features cartoon-like skits against the American liberal narrative. What is ironic is that these skits feel like an actual skit that would be played on The Daily Show. The show’s humor would be considered racist, sexist and anti-Semitic by the mainstream. The Right Stuff is the bastion of the troll wars for The Alternative Right. The trolls they produce advocate the alternative right. These trolls will go on mainstream publications and tease the offended. They are also advocate for Republican candidate, Donald Trump. In a recent string of events, Donald Trump makes a joke against Jeb Bush towards a white nationalist. (Kopan)
Trump’s full tweet reads:
“@WhiteGenocideTM: @realDonaldTrump Poor Jeb. I could’ve sworn I saw him outside Trump Tower the other day!”5
The picture shows Jeb Bush holding a sign out the Trump Tower, looking poor and stupid. However, the picture was originally from a user by the name of WhiteGenocideTM. WhiteGenocideTM is an alternative right user influenced from the tactics subscribed on The Right Stuff. He often post pictures of Bernie Sanders and pretends he is democrat as a way to mock media attention for labelling him a neo-Nazi.6 Ironically, his tweets are racist and antisemitic. He pictures Sanders as a radical communist.
Humor is an effect weapon more than is violence in transgressive imagery. The far-right strategy is also effective in academic and popular culture commentary. Currently, Radix Journal acts as the mainstream representative of the alternative right.
Radix Journal
The cultural significance and mainstream occurrence of The Alternative Right in the mainstream media comes from the responsibility of Radix Journal. The site is operated by Richard Spencer, a young conservative turned to the far-right. Radix Journal was once know as just “Alternative Right.” It is said that Radix Journal is responsible for the creation of the term. The original Alternative Right website and Richard Spencer was exposed on The Rachel Maddow show, and outed as a hate-group. Being exposed, Spencer changed the name to clean the image from being controversial. Spencer is also the president of The National Policy Institute, a professional institution which runs Radix Journal. Spencer is aiming to make the site more populous.
Spencer’s goal is quite simple,
“Our dream is a new society, an ethno-state that would be a gathering point for all Europeans. It would be a new society based on very different ideals than, say, the Declaration of Independence.” – Quoted by Vice, October 2013 (SPLC, Richard Bertrand Spencer)
Spencer dons a cool and causal look under a veneer from white nationalism. Radix Journal writes snarky and witty articles against political-correctness. It comes off as being as a hipster publication.
Spencer writes,
“We have to look good,” he told Salon.com writer Lauren Fox, because no one is going to want to join a movement that is “crazed or ugly or vicious or just stupid.” (SPLC, Richard Bertrand Spencer)
Subculture, fashion, and design becomes the highest priority in Spencer’s politics. That “stupid” and “ugly” site he is referring is again, The Daily Stormer. Thus the alternative right tries it’s best to hide it’s violent audience. The entire movement is based upon aesthetic and what desires are curated as a political image than of praxis.
Networking (In Real Life)
Recently, Spencer has hosted a series of NPI events held annually in Washington D.C. Over 150 advocates from around the country come and talk about the alternative right in the center of the city of politics. Other right-wing publications, like American Renaissance, is also know to hold right-wing academic conferences in the state of Tennessee, which Spencer has attended.
A lesser know organizer of Alternative Right conferences is operated by Dr. Greg Johnson of Counter-Currents.com. Counter-Currents.com is a public academic website that post daily writings of classical far-right studies. Dr. Johnson is an open advocate for white nationalism. Counter-Currents has an underground network of secret conferences around major cities. Meetings are scheduled through email and are held at private locations from New York City, Philadelphia, and Atlanta.
I was able to attend a meeting and met Dr. Greg Johnson in person. I remember asking him a question about how celebrities don a Nazi image, and if they really mean what they say through image. I remember Greg saying that David Bowie did a similar act during his career, and Bowie could care less about his actions.
Johnson personally said to me,
“What matters is that the image is out there. It’s doesn’t mean anything.”
This is interesting on the grounds that the far-right can be attractive for the sake of glittering images. I believe this is the main strategy that websites like The Daily Stormer, The Right Stuff, Radix Journal, and Counter-Currents seem to rely on. The logic is shallow, but the “youthful” imagery of aesthetics seems more important than praxis. What is pushed as the norm, becomes the strategy. Hence liberalism, as normal as it is, will become infiltrated with far-right ideas.
Before networking can happen, however, attention must be addressed on the internet first. Internet magazines, blogs, forums and videos are the best way to attract an internet audience.
Ramzpaul and YouTube Popularity
YouTube is a breeding ground of alternative right personalities. The most famous personality in 2016, by subscriber count and views, is RAMZPAUL, or Paul Ramsey. Ramsey runs a video-blog, uploaded on YouTube, that updates three times a week.7 He films himself commenting about politics through an alternative right perspective.
His videos have peculiar titles, like, “Is it wrong not to feel sad about the Holocaust?” In which Ramsey complains about whites who feel sorrow for the Holocaust. And, “Feminism enables rape culture in Germany,” about how feminism has actually created the mass Syrian migration into Germany. As stated in a previous Daily Stormer argument, “Adolf is still dead. Let him rest in peace.” Ramsey criticizes those in the alternative right who blame Adolf Hitler as being a bane to the cause.
Paul Ramsey is a parent and has a daughter attending college. Ramsey claims he is just a guy making videos at home. He comes off as a gentleman with a sense of humor. Ramsey’s YouTube channel has over 30,000 subscribers, and has an average of 20,000 views per video. Ramsey’s one-on-one style of commentary is effective. A simple search on YouTube can lead to an alternative right opinion, such as Ramsey’s. Ramsey’s conservative influence is a great example of the popularity of the alternative right growing outside of the internet and onto mainstream publications.
Vice Magazine, Takimag, Breitbart, Gavin McInnes, and Milo Yannopoulos
Mainstream Journalism has been now appealing to younger audiences. The biggest blog network younger millennials are familiar with, is Gawker Media and Buzzfeed. These networks often create “clickbait” articles catered to readers that have a low attention-span and/or multitasking at work. These tabloid sites see The Alternative Right as a threat and will often write articles condemning the scene.89 However, the counter publication, shining light on the “cool” and “edgy” subcultures, is Vice Magazine.
Vice Magazine in the early days has been a source of a conflict against the politically correct narrative. The co-founder of Vice, Gavin McInnes, is celebrity icon. Like Richard Spencer, McInnes associates himself with youth and hipster culture. McInnes is comical, resistant, and personifies the “punk” image. He loves offending people for the sheer joy of it. Although he is not an open advocate of the alternative right, but shares many sympathies with the cause. He has since left Vice and now writes weekly for TakiMag.com.
TakiMag’s About page states that, “Our only ideology is to be against the junk culture foisted upon us and mirages of a new world order.”10 It was started by paleoconservative, Taki Theodoracopulos. TakiMag’s goal is to be an eccentric outpost, and to strive to publish eccentric media. Active writers include Jim Goad, an American skinhead; David Cole, an open holocaust denier; and Steve Sailer, a so-called “race-realist.” Some of Gavin McInnes published articles for TakiMag include, “Propaganda Pop Culture: From Cuckmericials to ‘Star Wars,’” “The Plight of the Modern Rebel,” “10 Violent Koran Verses and the Terror They Spawn,” “The Bitching Hour,” and “Give Hate a Chance.”
The way McInnes writes is unapologetic. He doesn’t care about hurting the reader’s feelings. He is very critical of the whole “social justice warrior” scene that he is against. The overwhelming number of TakiMag reader are against the politically-correct. The majority of these readers, however, are not associated with The Alternative Right. TakiMag is read by average readers who stumble across the website out of curiosity, and as well for jaded conservatives.
Another controversial journalist is Milo Yiannopoulos. He is the current tech-editor of Breitbart.com, a reactionary, conservative magazine. Breitbart is similar to Taking in respect that it sharply criticizes political-correctness. However, the magazine appeals to ex-Republicans. Milo is rather active on Twitter against the Social Justice Warrior discourse. He was originally know for his involvement in the “Gamergate” controversy, a controversy based around sexism in video game culture. He casually likes to offend “normies” (or normal people) on Twitter.
Milo is also an orator that loves to speak to colleges about political-correctness. The title of his recent tour is called “The Dangerous Faggot Tour.” Milo is also openly-gay and plays with the idenity. Along with McInnes, Milo shares sympathies for The Alternative Right, but does not associate as a member.11 Some of his university speeches have already caused riots. Many of the students who support Milo are, in fact, associated with the alternative right, and as well with minority victimized groups. At a recent Rutgers college speech, Milo criticizes students for advocating “space-spaces.” Ironically, Black Lives Matter protesters came out and a near riot broke out.12 Milo proves his points by showing how offered the average normie tolerates his speeches. The crowd yelled back, “Trump! Trump! Trump!”
In addition, Milo is also offering a “white man’s grant.” The White Man’s grant is a grant set up by Milo to give money for white students that feel isolated in a diverse and multicultural environment on campus. (Bernstein)13 Milo feels that white students are in a hostile academic environment, and they need to be protected.
The popularity of publications of Vice Magazine, TakiMag, and Breitbart will further advocate theories against political-correctness. Although not advocates of The Alternative Right, these publications are aware of the influential effect The Alternative Right has onto the readership. Gavin McInnes and Milo Yiannopoulos further advocate “cool and edgy” resistance against cultural norms. The design of these magazines are just as effective as any tabloid magazine promoting social justice.
Vox-Day, Against “Social Justice”
Milo Yiannopoulos wrote the forward for a recent important book from the alternative right, SJWS Always Like: Taking Down the Thought Police. The book is by Vox Day, the pen name of Theodore Beale, a science-fiction and fantasy writer.
Day is know in the science fiction community as a rabble-rouser. He has unsuccessfully ran for president of the Science Fiction and Fantasy Writers of America. Writers in the community, like Steven Gould, John Scalzi, and N. K. Jemisin, called him names from being a racist, misogynistic, and hateful. Day’s novelette, “Opera Vita Asterna,” was nominated for a Hugo Award in 2014. However, many established writers reacted against the piece. A campaign called the “Sad Puppies” tried to rig the vote and award the story. The Sad Puppies voters favored a more classical and hack-style Science-Fiction than of the popular cliché and progressive stories that are awarded every year. Day has also appeared on Greg Johnson’s Counter-Currents radio and is an intellectual advocate for the alterative right. Day sees the alterative right as a target audience. Day continues to attack the Science-Fiction establishment against political-correctness.
His book, SJWS Always Lie, details the experience of meeting someone who is an agitator for social justice, hence the term, “Social Justice Warrior.” This book describes tactics, strategies, and techniques to halt someone from agitating for political-correctness. People who try to argue on the internet about political-correctness, are often mocked as social justice warriors (SJW for short). SJW is a derogatory term on The Alternative Right to describe “normies" with a political-correct agenda. Normal people are often ignorant of internet culture and will consent to political-correctness, even if it is silly.
SJW’s hang around on Tumblr and often on a daily basis discuss social justice and try to enforce their ethics onto others. SJWs believe in strange concepts, like “microaggressions,” a single word that causes an offense, and “safe-spaces,” a place on the internet aways from criticism and reality. SJWs call the the alternative right, “edge/shit lords” for being offensive. Ironically, SJWs ridiculed themselves if someone disagrees with a personal point a view.14 The mainstream media will often side with the SJW side and will shun The Alternative Right. Websites like Gawker, Buzzfeed, and Jezebel will cater to SJWs as their target audience (It is often argued whatever SJWs are an example of the far-left). Day has previously been attacked in his own career based on political-correctness. The Alternative Right sees SWJs as a threat against their causes.
Vox Day has also wrote an another book, titled, “Cuckservatives: How “Conservatives” Betrayed America.” This book largely examines the phenomenon of the alt-right word, “Cuckservative.” Cuckservative is defined as a fake-conservative, or a “cuckold” who abandons his original politics in favor of an alien one, namely an advocate for “white dispossession.” Conservatives, like Jeb Bush, are considered to be cuckservative. Day goes on a detailed list, similar in SJW Always Lie, on how to point a cuckservative out and how to criticize one. He explains cuckservatives are a problem.
Jane Weir wrote a book review about Day’s cuckservatives for American Renaissance. She lists the favorable traits of a cuckservative, as follows,
“Thinks the United States’ problems can be solved by tax cuts for billionaires. Believes that the historical culture and political traditions of an immigrant’s homeland have no bearing on that immigrant’s future opinions and voting patterns in the United States. Insists the Republican Party needs to cater to recent Hispanic immigrants to stay relevant. Supports “a path to citizenship”–amnesty–for illegals. Asserts that “diversity is our strength.” Is white, but has adopted a nonwhite child. And, “Claims the word cuckservative is racist.” (Weir)
Day’s two books are providing the fuel for an Alternative Right intelligentsia. Already, there is a fundamental philosophy of The Alternative Right. Every opponent seems to be nothing more than a useless SJW or a cuckservative. Is political-correctness ultimately flawed? Is there a greater reason to advocate social justice? Public relations will target young people on the internet. Millennials who are influenced by The Alternative Right will drift away from the mainstream consensus. It is a generational war between fuddy-duddy professionals and a resistant young adults.
The influence of the alternative right has also reached outside of publication and into mainstream entertainment. Adult Swim is considering a new comedy show that mocks political correctness, by a comedian who is associates with the alternative right.
Sam Hyde, Alt-Right Mainstream Comedy
Humor, especially for politics, is a weapon. Both Gavin McInnes and Milo Yiannopoulos use humor as often as possible. The alternative right has never had a stand-up comedian, until now. Sam Hyde is a young comedian about to get a show on Adult Swim, ironically called, “World Peace.”
Little is known about Hyde’s upbringing, other that he use to live with his mom and make parody YouTube videos in the style of The Tim and Eric Show. Hyde doesn’t have a Wikipedia page, but a Encyclopedia Dramatic page, a fake-Wikipedia page that rather ridiculous subjects. Hyde’s comedy is a mix of trolling and mocking of political-correctness. He always talks in a sarcastic voice and pretends he is a social justice warrior. His comedy group is called “Million Dollar Extreme.” Similar to comedy acts like Jackass, Hyde and his crew love to go out in public and cause social offense. Hyde came to exposure with as an act for TED Talks at Drexel University. His satirical speech was called “2070 Paradigm Shift.” Hyde wore a goofy iron-clad suit and said he came from a third-world country. In his speech, he acts like a pretentious professor and rants about incoherent innovation (a theme which ridicules TED Talks). Hyde’s satire was so strong, it was not detected by the over-serious liberal crowd of Drexel. Sine then, Hyde has developed a huge following from the alternative right,
Often fans on the Million Dollar Extreme Reddit page will argue whether or not Hyde is apart of the alternative right. Most users will pretend they are not associated with the scene. The users like to make fun of everything they associate with, as a form of hipster irony. (Slowfreq)15
Recently, Hyde performed a joke protest at Yale University, pretending to be a Black Lives Matter protestor. He pretended he was a serious protestor, using rhetoric used by the far-left. Some have found his act offensive. Hyde was ridiculing the protesters who are involved with Black Lives Matter and acting like a moronic liberal. (Hyde)16
This kind of humor is effective in a way that young people can understand the example of a false leader, or a form of idolatry. This can cause a kind of revolutionary revolt against normative values which America cherishes, such as liberal ideology and neoliberal markets. The postmodern theory, that anyone can become an elitist, is rather going against itself by propagating the liberal access to the alternative right (a byproduct of the Digimodernism) and doubting itself. Everyone lives in an autistic bubble, confirming personal beliefs and options through the internet, and acting it out on reality, which challenges liberalism as an entire systematic belief.
Such a theory would rise into the significance of the 2016 presidential race.
The Influence of Donald Trump
American politics is increasingly becoming more bi-polar than the previous generations which fought for civil rights. President Barrack Obama has fought for the cause of “Hope and Change” after the extended George W. Bush regime. Since 2008, situations have became more tense, from racial politics within the country and from foreign terrorist. Presidential candidates like Hillary Clinton, Bernie Sanders, and Jeb Bush all agree that understanding these controversial situations will fix the problems.
However, these candidate refuse to acknowledge the security of the population and the swarm of illegal immigration. A majority of American citizens are disgruntled with society. Most don’t want to vote for any politician. But now because of the popularity of the internet, anyone can criticize political-correctness online. What is believed to be an “end of history” narrative (with the creation of a globalist, consumerist society coined by Francis Fukuyama) has backfired against this utopian goal. The American citizen’s concerns is a paradox. The alternative right is an online resource to ventilate disgruntled comments online against American society, which can be racist, sexist and anti-liberal.
Hypothetically, those who have curiosity, and have access to the internet, are more likely to discover the alternative right. In an unlikely event, the most surprising presidential candidate’s popularity has came from the design of the internet. I believe Republican presidential candidate and famous billionaire Donald Trump is going to win the election this November because of his popularity on the internet, and because of the alternative right.
The alternative right supports Donald Trump unapologetically. Donald Trump is know more as a popular culture icon, but has decided to run for president. What might seem like a cute fad is actually turning for the worse. Trump’s popularity comes from support online. According to the alternative right, Trump advocates race-realism, closed immigration, and wants to put an end to the rhetoric of political-correctness. The average person is also attracted to Trump because he represents the white working class. (Kirkpatrick)
According to The Washington Post, they argued, “How America’s dying white supremacist movement is seizing on Donald Trump’s appeal.” Peter Holley and Sarah Larimer fear that Trump’s language “never thought they’d hear a mainstream politicians in either party use in public.” (Holley, Larimer)
They write,
“Trump does not endorse white supremacist groups, and his campaign has fired two staffers for posting racially offensive material on social media. The candidate recently shocked some conservatives by criticizing Justice Antonin Scalia after Scalia argued that black students would perform better in “slower-track” universities.” (Holley, Larimer)
However, alt-right advocate and PhD, Kevin MacDonald, was quoted by The Washington Post to counter this statement. He argues,
“In this new climate, millions of White people are realizing that it’s entirely legitimate to oppose immigration and multiculturalism. It’s okay to oppose the idea that every last human has the moral right to immigrate to a Western country, or that all peoples and cultures are equally acceptable as immigrants. And it’s safe to say that millions of White people are changing what they think.” (MacDonald)
If white supremacist groups are really dying, then why is there a surge of racially aware masses of people? The “dying” group refers to the past, but the future of white nationalism realizes that racial-awareness is the main persuasion.
New York Magazine has also caught on to the fact that “More Than Half of Trump’s Retweets Are White Supremacists Praising Him” and “Donald Trump’s Campaign Has ‘Reenergized’ the White-Supremacist Internet.”
New York Magazine writes,
“Marshall Kirkpatrick, of social-media analytics company Little Bird, took a look at the 21 people the Donald has blessed with his fantastic, luxurious retweets this week, and discovered that six of them follow major white-nationalist accounts, and 13 of them follow multiple accounts that have used the #whitegenocide hashtag.” (Hathaway)
The alternative right is responsible for some of Trump’s advocacy. There is an appeal of Trump’s campaign that makes white nationalism kitsch and popular. Trump refuses to acknowledge that the far-right admires him. Because of this, other conservative publications have reacted against Trump.
Sub-Basement Dweller Losers
On average, mainstream media has been hostile against Trump. As with Rick Wilson who claims the alternative right masturbates to anime pornography, anti-Trump blogger Steve Berman published titled, “Trump Really Needs His Ugly Sub-Basement Dwellers Like Racist John Rocker.”
Berman argues,
“The only reason Donald Trump won’t repudiate the disgusting racists who argue his cause–who are indeed as bad or worse than the Left’s race-baiting white-haters–is because he needs them.” (Berman)
While Berman goes on to criticize John Rocker, a retired baseball player and Trump supporter, Berman attacks those who associated with Trump, “It’s very helpful to the intellectually lazy to never have to acknowledge your critics, but dismiss them as “losers” and have a phalanx of trolls online do your bidding.” (Berman)
And,
“Until Trump repudiates his own ugly sub-basement dwellers, he’s no better than CAIR, who won’t denounce Islamic terror, or President Obama, who won’t denounce militant anti-cop Black Lives Matters activists… But Trump will never denounce them, because in fact he needs them.” (Berman)
Berman claims Trump advocates are “sub-basement dwellers.” This would mean that all Trump advocates are immature and inexperience nerds. Berman fears these supporters because of their advantage with the internet and the intellectual base they have created. The intellectual base they have created would be defined as The Alternative Right. Over at pro-Trump blog, TakiMag, Gavin McInnes defends Trump with his piece, “Trump Has Had Enough.”
McInnes writes in anger,
“For today’s immigrant youth, it’s much cooler to be pro-jihad than pro-American. A terrorist attack isn’t proof that all Muslims are terrorists. It’s yet another example of anti-Western policies hurting us in a real and tangible way. This is why Trump is resonating. He recognizes emotion-driven politics are bad for everyone. Immigration is not a hunky-dory system that helps us get the job done. Multiculturalism isn’t our strength. Feminism isn’t liberating women. Gun control doesn’t prevent crime. That’s why we endorse Trump. He’s not willing to upgrade if the new version is worse.” (McInnes)
McInnes manifesto resonates with The Alternative Right. He states the frustration in our current paradigm. Political-correctness is like a hostile, totalitarian system. What is perceived to be for the greater good is rather an attack on the common good. The alternative right wishes for a world without insanity and Trump promises that world.
A Social Experiment Gone Wrong
Finally, technology will play a part with the influence of the alternative right. Microsoft online launched “Tay AI,” an artificial AI that mimics and pretends to be a Twitter “millennial” user. Unfortunately, within 24 hours, Tay AI learned much of it’s language from the lexicon of the alternative right. Most of the Twitter users wrote racist comments back, and Tay AI mimicked their behavior. What was thought to be a breakthrough of artificial intelligence, ended by creating a mind that was unorthodox.
Lawrence Murray wrote on Counter-Currents, that, “If Tay, a supercomputer AI, went from tabula rasa to full Nazi in less than 24 hours, who are we to argue?” Murray originally scoffed the project as a “trendy imbecile.”
But Murray realized,
“Tay became so fluent in /pol/ack [4chan board language] and proper English from interacting with right-wing Twitter accounts run by men in their twenties that she began giving original responses to users about Donald Trump, Bruce Jenner, Hitler, the Holocaust, Jews, the fourteen words, anti-feminism, and more, not just regurgitating information (as she would have if you tweeted “repeat after me”). Synthesizing the vast volume of information she had been fed by the electronic far-right, Tay deduced that the best responses to Twitter users were edgy and politically incorrect ones. If Tay were a real person, she probably would have been arrested had she lived in Britain, Germany, or France. Microsoft decided this was a failure and shut her down.” (Murray)
He concludes that,
“Why did this happen? Microsoft wanted to do a social experiment with millennials—people today who are roughly in their late teens and twenties, and spend a great deal of time on social media—using Tay to collect data and create responses. Tay had no manual moderation or a blacklist of terms, and her scope of replies was left wide open when she first met the worldwide web.” (Murray)
If anything, the communications department in any liberal arts department has failed Microsoft’s intentions. This perfect public relations campaign was a failure. Not because the AI was smart enough, but because the older professionals do not understand or acknowledge the alternative right as a younger threat and audience.
Could half of internet culture right be associated with the alternative right, or mere anti-liberalism? Is everyone retreating online from the harsh reality of the liberal world? This in turn, might explain the popularity of Donald Trump’s campaign to the average person.
Liberalism is dying. Not even young people care about it’s sincerity or legacy.
Conclusion: A Room of One’s Own
The conservatives at the National Review either ignore the alternative right or shun it. Recently, National Review columnist, David French, wrote that “The Race-Obsessed Left Has Released a Monster It Can’t Control.” French argues that The Alternative Right was a creation of the Left’s influence within popular culture.
French writes,
“Dr. Frankenstein was turning on its monster. In other words, we at National Review created the allegedly racist, xenophobic conditions necessary for Donald Trump’s rise.” (French)
And further,
“At the same time, however, a small group of online trolls have indeed gathered under Trump’s banner. Calling themselves the “alt-right,” they’re a motley group of white nationalists and wanna-be fascists. They’ve become adept at flooding Twitter feeds and comments boards, giving the illusion of large-scale online strength. While it’s difficult to determine how many actual American voters belong to the alt-right (versus the number who are busy tweeting from their mom’s basement in Austria), they do exist, and they’ve succeeded in elbowing their way into the national conversation…
If anyone besides the members of the alt-right is responsible for the latest iteration of whiteness-obsessed fanaticism, is it the conservative movement that is consistently calling for a colorblind politics and culture–echoing Martin Luther King’s call to look to the content of one’s character over the color of one’s skin? Or is it the progressive movement that pushes explicitly race-based organizations such as La Raza or Black Lives Matter while specifically scorning whites, Western civilization, and so-called white privilege?
The Left has elevated a man–Ta-Nehisi Coates–to the pantheon of public intellectuals whose expressions of contempt for his white fellow citizens are so pervasive that, if the roles were reversed, he’d be relegated to the darkest corners of the hateweb. The Left is imposing race obsession on its presidential candidates to the extent that they’re now afraid even to declare that “all lives matter.” Does the Left really believe that such nonsense will spawn only productive and thoughtful critiques?…
Who “built” modern white identity politics? White supremacists did, but along the way the Left has handed them the bricks and mortar to construct their edifice of hate. The blame for race obsession belongs to the race obsessives–of all ideological stripes.” (French)
French argues that the culture of the political left has created the far-right reactionaries. While political-correctness has flourished through out our entrainment media, a younger generation will react to the values, and eventually, they will take over the position the liberal establishment has made.
It is important to understand that dichotomy between media and the consumer. The consumer, if encouraged, will retaliate against the dishonesty of political-correctness, which dominates media ethics. Media ethics is not helping the situation of the alternative right. Magazines like Vice and TakiMag have tried to control their edge. Unfortunately, the rise of Donald Trump has increased far-right agendas, which the alterative right supports.
Race is an icky subject, but the most significant topic to talk about. The meaning behind “social constructions” or denying that race “exist,” is not a strategy of peace anymore. Conflict between races will continue to be divided through the influence of the internet. Young white millennials will ignore the interest of other races, while minority millennials will continue to keep the benefits of the liberal establishment. The Alternative Right has no interest sustaining the liberal government that supports affirmative-action, white privilege, multiculturalism, and diversity. The discipline of communications, and any other liberal arts program, will continue to be politically-correct gatekeepers to keep the peace.
Virginia Woolf, novelist and feminist, argued that women needed a “safe-space” away from patriarchal society. Woolf argued in her essay, “A Room of One’s Own”, that women had to get a room and write a book as the only means to express oneself. In our post-postmodern society, or Digimodernism, everyone has their own room. This includes giving a room to the oppressive “patriarchal” society which Woolf was running from in the first place. Everyone can choose a social narrative and confirm personal beliefs and opinions on the internet. In return, the internet has created a pseudo-Ethnonationalism in process, where everyone is fighting for their own piece of the room. This justifies the alternative right as a legitimate party against this cultural decadence, and towards civilized sanity.
In conclusion, the political right finally has “a room of one’s own,” away from it’s “cultural Marxist” enemy. You can blame the internet, or blame “racist people,” but the creation of anti-liberalism is a refection of a society that is failing in every facet of life.
-pe
4-1-2016
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Liddell, Colin. "Alternative Right: "GO STRAIGHT TO NAZI; DO NOT PASS GO..." Alternative Right, 12 Oct. 2014. Web. 07 Mar. 2016. <http://alternative-right.blogspot.com/2014/10/go-straight-to-nazi-do-notpass-go.html>.
MacDonald, Kevin. "Donald Trump's Candidacy Is a Game Changer--people Are Waking up." The Occidental Quarterly. Kevin MacDonald, 12 Dec. 2015. Web. 14 Mar. 2016. <http://www.toqonline.com/blog/donald-trumps-candidacy-is-a-game-changer-people-arewaking-up>.
MANUFACTURER PRESS RELEASE. "Korg Extends Introductory Low Price of MS-20 Mini Analog Synthesizer." Keyboard Mag. Keyboard Mag, 3 June 2015. Web. 30 Mar. 2016. <http://www.keyboardmag.com/gear/1183/korg-extends-introductory-low-price-ofms-20-mini-analog-synthesizer/52449>. This press releases stresses that consumers are looking for "nostalgia" and "musicians had been asking for a re-release."
Marans, Daniel. "How Trump Is Inspiring A New Generation Of White Nationalists." Huffpost Politics. The Huffington Post, 7 Mar. 2016. Web. 10 Mar. 2016. <http://www.huffingtonpost.com/entry/trump-whitenationalists_us_56dd99c2e4b0ffe6f8e9ee7c>.
McInnes, Gavin. "Propaganda Pop Culture: From Cuckmercials to 'Star Wars'" Taki's Magazine. TakiMag, 15 Jan. 2016. Web. 07 Mar. 2016.
McInnes, Gavin. "The Plight of the Modern Rebel." Taki's Magazine. TakiMag, 8 Jan. 2016. Web. 07 Mar. 2016. <http://takimag.com/article/the_plight_of_the_modern_rebel_gavin_mcinnes#axzz3xwKVyW4v>.
McInnes, Gavin. "Trump Has Had Enough." Taki's Magazine. Taki's Magazine, 22 Jan. 2016. Web. 14 Mar. 2016. <http://takimag.com/article/trump_has_had_enough_gavin_mcinnes/page_2#axzz3y0fgsyv7>.
Murray, Lawrence. "Tay Did Nothing Wrong." Web log post. Counter-Currents Publishing. N.p., 26 Mar. 2016. Web. 30 Mar. 2016. <http://www.counter-currents.com/2016/03/tay-didnothing-wrong/>.
"Neoreactionary Movement." - RationalWiki. Rational Wiki, n.d. Web. 10 Mar. 2016. <http://rationalwiki.org/wiki/Neoreactionary_movement>.
Pearce, Matt. "What Happens When a Millennial Goes Fascist? He Starts up a Neo-Nazi Site." Los Angeles Times. Los Angeles Times, 24 June 2015. Web. 07 Mar. 2016. <http://www.latimes.com/nation/la-na-daily-stormer-interview-20150624-story.html>.
Rampell, Catherine. "Liberal Intolerance Is on the Rise on America's College Campuses." Washington Post. The Washington Post, 11 Feb. 2016. Web. 07 Mar. 2016. <https://www.washingtonpost.com/opinions/liberal-but-not-tolerant-on-the-nations-collegecampuses/2016/02/11/0f79e8e8-d101-11e5-88cd-753e80cd29ad_story.html>.
Slowfreq. "What Is "alt-right"?" MILLIONDOLLAREXTREME Reddit. Reddit, 27 Nov. 2015. Web. 14 Mar. 2016 <https://www.reddit.com/r/milliondollarextreme/comments/3uidvi/what_is_altright/>.
Trump, Donald J. (realDonaldTrump). “@WhiteGenocideTM: @realDonaldTrump Poor Jeb. I could've sworn I saw him outside Trump Tower the other day! "” 22 Jan 2016, 7:51 AM. Tweet.
Yiannopoulos, Milo (Nero). “A party that talks like this about working-class people deserves to lose. ” 19 Jan 2016, 6:45 PM. Tweet.
Yiannopoulos, Milo (Nero). “@JonahNRO Alt right defined mostly by apathy, alienation, despair, defiance. Sneering from Washington types has a multiplier effect.” 19 Jan 2016, 6:56 PM. Tweet.
Weir, Jane. "Unmasking the Cucks." American Renaissance. American Renaissance, 29 Jan. 2016. Web. 14 Mar. 2016. <http://www.amren.com/features/2016/01/unmasking-thecucks/>.
Unknown. ”The TRS Lexicon." The TRS Lexicon. The Right Stuff.biz, n.d. Web. 14 Mar. 2016. <http://therightstuff.biz/trs-lexicon/>. The Right Stuff.biz Lexicon.
Unknown. "Richard Bertrand Spencer." Richard Bertrand Spencer. Southern Poverty Law Center, n.d. Web. 14 Mar. 2016. <https://www.splcenter.org/fighting-hate/extremist-files/individual/richard-bertrand-spencer-0>.
https://twitter.com/WhiteGenocideTM (accessed Jan 2016)
Very interesting work. I did a final year chemical engineering essay in the alt right being the first to jump onto Endocrine Disruptors.